In today’s era, where distractions are all over the place – phones, social media, emails – it is safe to assume that attention spans have declined drastically. In this regard, anything that aids you to get your audience’s attention and ensures they focus on your content, is a good idea, right? Enter – One Page Web Design.
What is a One Page website?
Single page websites are gaining a lot of attention over a previous couple of years. Dub as parallax scrolling websites, they are technically a one-page setup. Surely, we already have an encounter with this one-page website design. Contents are located on a single page-all you must do is to scroll to view more of the content.
Nowadays it is gaining popularity to business owners who prefer single-page websites over the traditional multi-page websites. This is mostly because one-page web design is focused to declutter and drives the audience’s attention to the most relevant content alone. Its main characteristic is simplicity, a website design that concentrates on deducting the obvious and adding significance.
Contrary to what others believed, it’s not a website that consists of only one page. Commonly, the homepage resides all on one page – but it can also have a blog page, where recent posts can be found just like any regular website.
Single Page Websites- Why it is so popular?
Many developers are focusing their attention on one-page designs. However, as the saying goes you can’t get the best of both worlds, there are several rewards and a few drawbacks too, of building this kind of website as opposed to multi-page websites.
Below are a few reasons to pick a one-page site:
Bringing Key Messages Efficiently – Increases Audience Engagement
You have created a website because you want to convey a message to your visitors. Unfortunately, people’s attention span seems to be declining nowadays. It 15 seconds maximum in order to communicate with a web visitor through text. Single-page web design will help you to merge all significant information on a single page. It takes lesser effort to find your content and scan than when the very same information is located numerous web pages. It is no common for people to scan than to read. Thus, it is better to make your content striking, clear, and brief.
More Simple Navigation – Makes it Easier to Tell Your Story
On a multi-page website, the visitors hop from one page to another and look only to the information that they want, ignoring everything else. This is not the case for a single-page site. One-page web design has the advantage here of being able to control the flow in which a user consumes your content. A visitor does not have the option to jump from page to page. You easily manipulate your visitors to the content with the high possible conversion.
Single-page Design is More Mobile-responsive than a Multi-page Design
Most websites today have a responsive design. This makes it easier for the intended users to consume content on their mobile devices. Most of the time, searchers are using small-screen smartphones may not enjoy content from pages as they would like. It is not the case for single-page websites, one-page websites are much better when its optimization for mobile is a concern. Most users would agree that using Facebook — a single-page website — is easier and more enjoyable to use. The single-page design permits you to give your audience-pleasing user experience.
Less Text required on a Single Page Website
Text-based content has always been a critical slice of websites, regardless of one-page or multi-page sites. A site with ten pages where each page has one paragraph will appear like it needs a little more content. On the contrary, the same amount of content may make a single-page website appear a bit more.
A single-page website may look like it has a lot of content that makes your visitors find it easy to scan topics in it. A developer/designer may his or her creativity to make it easy for the audience to transition effortlessly from section to section.
One-page Sites are Unique
One-page websites have not been the norm. People are more familiar with the old-style multi-page websites. Thus, when they encounter and engage with a single-page site, it may look and feel a little bit different. A developer working on a single-page website is likely to adopt a kind of out-of-the-box approach. Such a technique may result in a more aesthetically appealing and user-friendly website.
Suitable with Images
There are many ways to improve the search engine optimization of a website. Media is an efficient way to improve your website’s SEO ranking. Images, a part of multimedia, have the potential to improve your ranking in Google’s search engine results pages (SERP). Moreover, images add graphic appeal to your website. A single-page site allows you to post more high-quality photos on the same page.
Single-Page Website Design – Possible Drawbacks and How to Address Them
While this kind of web design trend is quite new, it has become preferred for many because it’s mobile-friendly, modern looking, and it’s something unique from what people are used to seeing on websites. However, despite its strengths, this new approach also has some weaknesses that web owners should consider before pursuing this new trend. Here are some disadvantages of a single-page design:
Sharing content is difficult
With the popularity of social media, sharing content across platforms has become the norm. If people see an awesome video, or if they read something worth sharing, they tend to grab the link and put on their social profiles. Pageless web design makes sharing a website’s content difficult because there is only a single URL that can be shared. If someone shares content from a single page site, the entire content of the website will be shared – not just the specific section of content.
Solution – Creating a blog with posts full of rich meaningful content is a way to go. You can choose a single page design specific for your homepage and put multiple posts for your blog. There are a lot of available single page themes in WordPress that support a single-page home page and at the same time provide multiple posts/pages too.
Longer loading time
Since all the content is located on a single page, this will result in longer loading times. When users land on your website, they must wait for everything to finish loading before they can proceed with navigating the content. If the website is too heavy, it can irritate your visitors and might make them leave. Additionally, sites that have long loading times are may have a negative impact it comes Google page ranking.
Solution – Use lazy load application/plugins in order to make sure that your visitors don’t have to wait until the entire page is loaded – content loads as they scroll through the page.
Difficulty in Analyzing the Google Analytics data
Google Analytics is a great means to see how websites are performing. It gives insight on the pages that catches users’ interest the most, as well as on the pages that are the least interest. With a single-page website, getting this data are difficult because there is only one page to visit by the visitor. Consequently, identifying content that is generating results, and what content needs enhancement, becomes a tough task.
Solution – you can use apps that help you track heatmap on your websites like Smartlook or Hotjar. Thus, this is not a really big issue.
Visitors have to spend a lot of time scrolling
When landing a single-page design website, a user is forced to scroll through all of it. While this may not pose a problem if the content is interesting and engaging for the visitor, it can become a frustrating experience if the content is dull. If they get unsatisfied and exhausted from scrolling, they tend to leave the site quickly.
Solution – Use a theme with smooth scrolling sections – with this approach, users can simply click on the menu item and the site will scrolls down to a specific section. The menu must be sticky too – so that the menu is visible every time. Also, a scroll-to-top button would be a good addition to this layout.
While there are some drawbacks to using a single page design for your website, there are plenty of reasons to use it. A single-page design may result in sites that are easy to navigate, more mobile-friendly, and more engaging while requiring less text. A knowledgeable professional can tell you whether a one-page site is suitable for your specific needs.