AC Web Design and SEO

Responsive web design

Responsive Web Design-What It Is and What it Does

According to Internet Live Stats, there are over 1.7 billion websites as of this writing. This number continues to grow exponentially as a result of the current COVID-19 pandemic. Most business wants to build a digital presence by creating a website of their own. But there are a lot of things to consider when creating your website and one of them is the responsiveness of the web design. 

What does it mean by responsive web design?

Technically, responsive web design is about using HTML and CSS to automatically resize, hide, shrink, or enlarge, a website, to make it look good on all devices like desktops, tablets, and phones (w3school). In layman’s terms, your website must maintain its aesthetics and functionality regardless of the device you are using accessing it. 

The process includes a combination of flexible grids and structure, images, and layout with the use of a cascading style sheet (CSS). As the user jumps from laptop to tablet or smartphone, the website automatically scales down or up to accommodate the screen resolution, size of the images, and other functionalities.

Why does it matter?

Nowadays, people are not just limited to accessing websites on one device alone. Due to the advancement of technology websites is now accessible on different devices. Based on data from Statista, a big chunk of e-commerce traffic comes from smartphones which are seen at 64% followed by desktops at 29 % and tablets at 6%. This suggests that your website should be compliant on every resolution of these devices to enhance the user experience which can potentially boost traffic.

Devices Traffic Share

How to implement responsiveness to your website?

Below are the simple steps on how you can easily incorporate responsiveness on your website.

1. Using Media queries

With the help of media queries, elements on your websites can adapt when it is viewed on different screen sizes. You can tell the browser that if screen width 700px or smaller/bigger; use mobile CSS. Otherwise, if the screen width is at 1000px or smaller/bigger; use desktop CSS.

2. Using percentages

Percentages should be used together with media queries. It is useful to achieve a fluid design on your website.

3. Implementing Bootstrap

Bootstrap is a toolkit to quickly design and customize the responsiveness of websites. It is the one of most popular open-source front – end tools. It uses a responsive grid system, extensive prebuilt elements, Sass variables and mixins, and powerful JavaScript plugins.

To wrap it up, responsiveness is now an essential part when developing a website. Looking it good on one screen size is not enough to achieve unparalleled user experience. Also, having a responsive website opens up new opportunities by reaching a wider audience not only from desktop and tablet users but most especially the widely used device today; mobile phones/smartphones. There are plenty of ways to achieve web design responsiveness ranging from using media queries, percentages, and using toolkits like Bootstrap to name a few.

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